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by Lisa Nirell : The Mindful Marketer: How to Stay Present and Profitable in a Data-Driven World

ISBN : #1137386290 | Date : 2014-10-23

Description :

PDF-cfda9 | As marketing leaders look for ways to evolve from order takers to market makers, Nirell shows managers the more contextual, intuitive and innovative dimensions of marketing. The Mindful Marketer provides marketers with a powerful nexus between data-fueled analytic thinking and creative, immensely human approaches to marketing…. The Mindful Marketer: How to Stay Present and Profitable in a Data-Driven World


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[Pub.80GXW] The Mindful Marketer: How to Stay Present and Profitable in a Data-Driven World PDF | by Lisa Nirell


The Mindful Marketer: How to Stay Present and Profitable in a Data-Driven World by by Lisa Nirell

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Xiaomi Way Engagement Strategies Smartphone PDF 364f9d3a7

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The Xiaomi Way: Customer Engagement Strategies That Built One of the Largest Smartphone Companies in the World (Business Books) PDF




by Li Wanqiang : The Xiaomi Way: Customer Engagement Strategies That Built One of the Largest Smartphone Companies in the World (Business Books)

ISBN : #1259584534 | Date : 2016-10-03

Description :

PDF-ee728 | How one small tech company got smart about social media and became “China’s new smartphone king” (CNN)In this exclusive inside look at the phenomenal rise of Xiaomi―the new smartphone company that’s giving Apple a run for their money―cofounder Li Wanqiang shares the secrets behind the viral marketing techniques, R&D innovations, and user-driven excitement that turned a small tech start-up in… The Xiaomi Way: Customer Engagement Strategies That Built One of the Largest Smartphone Companies in the World (Business Books)


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[Pub.01gpr] The Xiaomi Way: Customer Engagement Strategies That Built One of the Largest Smartphone Companies in the World (Business Books) PDF | by Li Wanqiang


The Xiaomi Way: Customer Engagement Strategies That Built One of the Largest Smartphone Companies in the World (Business Books) by by Li Wanqiang

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Evolution of Destination Planning and Strategy: The Rise of Tourism in Croatia PDF




: Evolution of Destination Planning and Strategy: The Rise of Tourism in Croatia

ISBN : #3319422456 | Date : 2016-11-25

Description :

PDF-ba873 | This book deals broadly with tourism planning and development from the perspective of Croatia, a major Adriatic tourism destination which is fast becoming one of the most popular vacation spots in the European Union. With the recent accession of Croatia to the EU, Croatia is undergoing a rapid political and economic transition and generating scholarly interest in the country’s primary, secondary… Evolution of Destination Planning and Strategy: The Rise of Tourism in Croatia


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Tourism Management Marketing Development Importance PDF Da08806e3

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Tourism Management, Marketing, and Development: Volume I: The Importance of Networks and ICTs PDF




: Tourism Management, Marketing, and Development: Volume I: The Importance of Networks and ICTs

ISBN : #1137368659 | Date : 2014-09-04

Description :

PDF-d9c07 | Tourism Management, Marketing, and Development revolves around the implementation of ICT applications in the tourism sector: technology is engendering a major shift both in the performance of individuals and companies involved in the tourism sector and having an impact on the way individuals consume services and enjoy experiences in space and time…. Tourism Management, Marketing, and Development: Volume I: The Importance of Networks and ICTs


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Value Based Pricing Creating Communicating Capturing PDF 1db7759f7

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Value-Based Pricing: Drive Sales and Boost Your Bottom Line by Creating, Communicating and Capturing Customer Value PDF




by Harry Macdivitt : Value-Based Pricing: Drive Sales and Boost Your Bottom Line by Creating, Communicating and Capturing Customer Value

ISBN : #0071761683 | Date : 2011-10-10

Description :

PDF-e2e80 | A Groundbreaking Pricing Model for the New Business Landscape Why would any customer choose Brand X over Brand Y, regardless of price? In a word: Value. When customers feel they are getting good value from your product or service, they are more than happy to pay more―which is good news for you and your business. Even in today’s global market―with its aggressive competitors, low-cost commodit… Value-Based Pricing: Drive Sales and Boost Your Bottom Line by Creating, Communicating and Capturing Customer Value


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[Pub.12mFW] Value-Based Pricing: Drive Sales and Boost Your Bottom Line by Creating, Communicating and Capturing Customer Value PDF | by Harry Macdivitt


Value-Based Pricing: Drive Sales and Boost Your Bottom Line by Creating, Communicating and Capturing Customer Value by by Harry Macdivitt

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Driving Demand Transforming Marketing Modern PDF 5e25ec908

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Driving Demand: Transforming B2B Marketing to Meet the Needs of the Modern Buyer PDF




by Carlos Hidalgo : Driving Demand: Transforming B2B Marketing to Meet the Needs of the Modern Buyer

ISBN : #1137526785 | Date : 2015-10-21

Description :

PDF-f44e0 | Carlos Hidalgo provides a clear roadmap and framework on how B2B organizations can implement change management and transform their Demand Generation. Case studies and excerpts from B2B marketing practitioners and ANNUITAS clients who have transformed their organizations and how they accomplished this change are incorporated throughout the book…. Driving Demand: Transforming B2B Marketing to Meet the Needs of the Modern Buyer


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Driving Demand: Transforming B2B Marketing to Meet the Needs of the Modern Buyer by by Carlos Hidalgo

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Proposal Savvy Creating Successful Proposals PDF Ff7a4b157

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Proposal Savvy: Creating Successful Proposals for Media Projects PDF




by Elise K. Parsigian : Proposal Savvy: Creating Successful Proposals for Media Projects

ISBN : #0761900276 | Date : 1996-02-13

Description :

PDF-e9ac7 | Media professionals and novices in every division of mass communication are expected to produce effectively researched, written and presented proposals for enterprise projects. Drawing on the experience of over 90 media professionals, this essential book describes the creative process necessary to produce such proposals for print and broadcast media, public relations and advertising projects. Eli… Proposal Savvy: Creating Successful Proposals for Media Projects


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[Pub.93QBo] Proposal Savvy: Creating Successful Proposals for Media Projects PDF | by Elise K. Parsigian


Proposal Savvy: Creating Successful Proposals for Media Projects by by Elise K. Parsigian

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Future Markets Multidimensional Market Mechanisms PDF 5f2826ac7

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The Future of e-Markets: Multidimensional Market Mechanisms PDF




by Martin Bichler : The Future of e-Markets: Multidimensional Market Mechanisms

ISBN : #0521003830 | Date : 2001-06-18

Description :

PDF-392c0 | Multidimensional auction mechanisms is the new pricing model for e-business. By 2002 Business-to-business Internet auctions are estimated to reach $52.6 billion, while dynamically priced transactions will be 27% of the value of business-to-business electronic transactions. Combining economics with computer science this book is designed to empower business people to apply this new technology for th… The Future of e-Markets: Multidimensional Market Mechanisms


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The Future of e-Markets: Multidimensional Market Mechanisms by by Martin Bichler

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Web Engineering International Conference Proceedings PDF 18b6eda7e

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Web Engineering: International Conference, ICWE 2003, Oviedo, Spain, July 14-18, 2003. Proceedings (Lecture Notes in Computer Science) PDF




: Web Engineering: International Conference, ICWE 2003, Oviedo, Spain, July 14-18, 2003. Proceedings (Lecture Notes in Computer Science)

ISBN : #3540405224 | Date : 2003-08-13

Description :

PDF-3c34e | The refereed proceedings of the International Conference on Web Engineering, ICWE 2003, held in Oviedo, Spain in July 2003. The 25 revised full papers and 73 short papers presented together with 2 invited papers were carefully reviewed and selected from 190 submissions. The papers are organized in topical sections on agents on the Web, e-commerce, e-learning, human-computer interaction, languages… Web Engineering: International Conference, ICWE 2003, Oviedo, Spain, July 14-18, 2003. Proceedings (Lecture Notes in Computer Science)


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Outsmarting Goliath: How to Achieve Equal Footing with Companies That Are Bigger, Richer, Older, and Better Known PDF




by Debra Koontz Traverso : Outsmarting Goliath: How to Achieve Equal Footing with Companies That Are Bigger, Richer, Older, and Better Known

ISBN : #1576600319 | Date : 2000-04

Description :

PDF-187ef | Business owners, consultants, free-lancers, and other entrepreneurs are all looking for easy-to-implement, cost-efficient ways to go up against the big guys. They can now get tips from an expert — Debra Koontz Traverso — an entrepreneur herself who coaches others to success. This book gives them a powerful equalizer for winning business that would traditionally go to players with bigger staffs a… Outsmarting Goliath: How to Achieve Equal Footing with Companies That Are Bigger, Richer, Older, and Better Known


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